The Roads & Transport Authority (RTA) has reviewed with a delegation of Ajman Municipality its expertise in organizing outdoor ads across Dubai Emirate and expressed readiness to cooperate with any entity interested in benefiting from RTA pioneering practices in its specialist fields of business.
However, the middle-aged people – between 26 and 45 – are still the primary users of public transport with a share of 63 per cent. RTA is trying its best to woo the younger people on the public transport bandwagon, which includes both buses and metro. Among its initiatives to attract students and youngsters is the recent launch of student pass.
Though 25 pc of the public transport users in the UAE are within the age group of 18 to 25, majority of youngsters continue to opt for cars as their primary mode of transport. According to a recent survey, 66 per cent of new car buyers in the UAE falls in the age group of 18-29 years, 61 per cent of which are first time buyers.