RTA steps up efforts to promote New Dubai brand


Source:  www.rta.ae

The Roads and Transport Authority (RTA) has continued its promotional campaign to promote the new Dubai brand by displaying it on its public transport means (Dubai Metro, public buses, waterbus, water taxi, Dubai Ferry, and shortly on taxis), on Nol cards and Nol Vending Machines. Besides, producing number plates carrying the new brand in mid of this December.

Ms. Moaza Saeed Al Marri, Director of RTA’s Marketing & Corporate Communication, said: “Being among the leading service providers in the Emirate of Dubai, the RTA is always keen on leveraging its vital role in providing all sorts of support to the prudent Government of Dubai to keep pace with the ongoing development witnessed by Emirate across the board.

“The new Dubai Brand, is set to play a pivotal role in promoting the Emirate in various tourist, service, financial, and business sectors among others, and will definitely cement the profile of Dubai as a reputed regional and international hub,” she added.

“The RTA is poised to assume a crucial role in promoting the Dubai brand, thanks to its solid infrastructure and huge potentials represented in vital facilities, assets and resources spanning mass transit means highlighted by the metro, public buses, marine transit modes and taxis as well as metro stations, number plates and bus stops in addition to bus, water bus and water taxi stations.

“Early this year, we kicked off the initial phase of this promotional campaign; which is a short-term campaign themed: ‘We Keep Dubai Moving’; where the new brand was showcased at public transit means and new exclusive editions of NOL cards were made to realize this objective. Phase II of the campaign will cater to showcasing the new Dubai brand by associating it with the name of the transit means,” explained the Director of RTA Marketing & Corporate Communication